PROGRAM

The Bachelor of Science in Business Administration Major in Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

The objectives of the program are:

• To help the students seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executives or marketing directors.
• To guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed.
• To equip students with knowledge of the principles and concepts of marketing, and
• To prepare students to pursue a teaching career or graduate studies in business.

College of Business and Accountancy aims to prepare the students to possess a strong foundation on theory, principles and concepts, as well as analytical tools and perspectives that would provide a sound and competitive basis for financial decision making.

The program requires high levels of dynamism and commitment from the students. The students will work in depth in each course through proper balancing of finance theory and research literature with the practical aspects of financial management.

The program aims to produces graduates for careers in the financial department of general businesses, investment banking firms, broker-dealer firms, management consulting firms, various departments of commercial banks and other financial institutions, central banks and international financial institutions.

The objectives of the program are:

• The objectives of the program are:
• To guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed.
• To help the students to seek employment and assume entry-level jobs or positions of responsibility as financial analysts, financial managers, or executives and
• To prepare the students to pursue teaching career or graduate studies in business.

The Bachelor of Science in Accountancy (BSA) program is composed of subjects in accounting ( financial, public, managerial), audit, administration, business laws and taxation.

Its primary focus is not limited to business subjects, but to other fields as well, such as banking and finance, government, social services, education, and more.

The Bachelor of Science in Accountancy aims to train individuals to become competent, ethical, and global financial and accounting practitioners who can:

• Perform professional auditing, assurance, accounting and financial services anchored on professional ethics and moral values;
• Objectively design, develop and evaluate accounting systems;
• Conduct accounting and finance related research in organizing people and resources to create value;
• Contribute to the economic development as responsible partners of the government and stakeholders through managing and/or establishing income generating centers where they portray the roles of strategic business partners and change agents and/or consultants, as entrepreneurs, or managers in government agencies such as those in internal revenues, finance, and trade and industries; and
• Impart and share expertise to those in the academe and those pursuing continuing professional development.